Planning Successful Product Images

A few minutes that illustrates why it is important to pre-plan your conceptual product image, if you want a successful production.

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Why would bespoke photography be a better choice ?

 The Benefits of using bespoke photography in your business marketing material, instead of stock imagery.

1. Stand Out from the Crowd

- Custom photography allows your business to create a distinct visual identity that reflects your brand's values and personality.

- Custom images have the power to tell a story, evoke emotions, and establish a connection with your audience.

- By using unique visuals, you can avoid the risk of using the same stock images as your competitors, ensuring that your marketing material stands out.

2. Authenticity and Credibility

- Stock imagery generally lacks authenticity, as it is created for general use and lacks a personal touch. There's connection between business and viewer.

- Bespoke photography enables you to showcase real people, products, or services, adding credibility to your marketing material.

- Custom images can also help build trust with your audience, as they portray an accurate representation of your business.

3. Tailored to Your Business

- Custom photography allows you to capture specific aspects of your business that align with your marketing goals.

- A professional photographer can work closely with you to understand your vision and capture images that perfectly represent your brand. Consulting with your photographer is essential to fully conveying what the goals of the business are.

- By tailoring the visuals to your business, you can effectively communicate your unique selling points and attract your target audience.

4. Consistency in Branding

- Utilizing bespoke photography ensures consistency in branding across all marketing materials.

- Custom images can be tailored to match your brand's colour palette, style, and overall visual identity.

- This consistency helps reinforce your brand message and enhances brand recognition among your audience.

5. Flexibility and Versatility

- With custom photography, you have the flexibility to capture images that are versatile and can be used across various marketing channels

- Unlike stock imagery, which may have limitations on usage, custom images can be adapted to suit specific platforms and campaigns.

- The versatility of bespoke photography allows you to have a wide range of visuals at your disposal for different marketing purposes.

6. Increased Engagement and Conversion

- Studies have shown that using high-quality, custom images in marketing material leads to increased engagement from the audience.

- Unique pictures capture attention, generate interest, and encourage users to spend more time interacting with your content.

- Engaging visuals can ultimately lead to greater conversion rates and a positive impact on your business's net profits.

In a world flooded with repetitive and dull stock imagery, organizations that invest in bespoke photography gain a competitive edge. By assigning photographers to capture unique visuals, businesses can create a distinct visual identity, enhance authenticity and credibility, tailor their marketing material to their specific needs, ensure consistency in branding, and benefit from the flexibility and versatility of custom images. Ultimately, the use of bespoke photography can lead to increased engagement and conversion rates, making it a worthwile investment for any business's marketing strategy.

Take your self promotion seriously

Taking your self-promotion as a photographer seriously from the very beginning will mean that you put the development of your business in your own hands.  It means that you will be responsible for the success for failure of your enterprise.  You will not be able to blame others if your ship sinks and all lives are lost.
Being responsible is a scary prospect for some.  As a photographer you need to be not only creative, but good with money and marketing. Marketing your business, selling yourself as it were is an ongoing battle. One that can not be taken for granted.

As the world of the Internet is upon us, it is inevitable that photographers too must embrace its worldwide reach.  We must use the tools that are available to us in finding willing customers for our services and products.  Here I have listed a few very simple, elegant and necessary techniques for pushing our business websites closer to the cherished first page of Google. These techniques are fairly easy to utilize.  But, there is no guarantee that success will be the result.  Success is relevant after all.  What you define as success may not be what I define it as.
These techniques will help in your efforts to get your business noticed. It is up to the photographer to load their website with stunning photographs that the buyers will want to contract you for, or purchase outright.
Here they are.
First, when you go online with a beautiful, user-friendly website make sure to submit the URL to the websites. At the very least to Google.  Sure, they will find you eventually, but why wait.  Make it easy.

Think about what potential buyers might type into the search box in order to find you.  Use those keywords and phrases in your website text.  Utilize them in your keyword and description as well.  They can be a very important component in your search engine optimization tool box.

Utilize a blog in your site, and write in it often.   Google loves fresh content and will give that priority over a site that never changes.  In your blog, make sure to have some strong keywords as well. But be sure to write naturally.  Not like a repetitive machine.  That sort of thing will only serve to hurt your ranking efforts.

Lastly, use a text browser like Lynx to look over your site.  Most search engine spiders see your site like Lynx will.  If Lynx can't see all of your site, then the more common search engines will not be able to index your site and it will get left in the proverbial dust.

So there are a few simple tips to help get your site out in front. Find more at my photography blog, twoeyesopen.com/wp

Mike Taylor, photographer, blogger, critic. Google